Marine (sea) Familiarity Index and Its Influence to National Image

• 발행기관: 동아시아경상학회
• 저자명: Dong-Gen Rui Yong-Ki Jung Chun-Su Lee
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.7 No.3, 1~11쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

Purposes - This study discusses various aspects of familiarity with the sea and how familiarity with the sea is perceived. This study also summarizes the literature on the factors of previous researches that affect the formation or decision of national image. Research design and methodology - Sea familiarity index was derived from the results of recognition of free association with the sea, friendliness with the sea, association of the sea with life, interest to the sea, Korea s representative marine regions, and sea related emotionalism. The familiarity with the sea (ocean) perceived by foreign visitors or foreigners in the future will be helpful in deriving a comparative research. Results - This study has identified the marine tourism resources, marine ecology, and the cognitive and emotional situations consumers feel that should be developed practically. If a continuous time series research is conducted in the future through these, it will be a chance to provide a basis for consumers dynamic awareness. Conclusions - Through this study, it is pointed out that the research utilizing the sea and ocean to form national image highly suggested an opportunity to add and utilize new variables academically. This study on the perspective of the formation of national image suggests a new approach to add and utilize new variables to future research using the sea and ocean.

목차

1. Introduction

2. Literature Review

3. Marine (Sea) Familiarity Awareness Survey

4. Conclusion

키워드

Marine image Korean image Cultural contents Marine familiarity index Development strategy