Study on Decision-Making Factors of Big Data Application in Enterprises: Using Company S as an Example

• 발행기관: 동아시아경상학회
• 저자명: Yun Kuei Huang Wen I Yang Ching Sen Chan
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.4 No.1, 5~15쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.03.30

영문 초록

With vigorous development of global network community, smart phones and mobile devices, enterprises can rapidly collect various kinds of data from internal and external environments. How to discover valuable information and transform it into new business opportunities from big data which grow rapidly is an extremely important issue for current enterprises. This study treats Company S as the subject and tries to find the factors of big data application in enterprises by a modified Decision Making Trial and Evaluation Laboratory (DEMATEL) and perceived benefits ─ perceived barriers relation matrix as reference for big data application and management of managers or marketing personnel in other organizations or related industry.

목차

1. Introduction

2. Literature Review on the M&A process and achievements

3. Research Method and Framework

4. Results and Discussion

5. Conclusion and Suggestions

References

키워드

informational technology big data a modified DEMATEL decision-making factors