가맹본부의 리더십 유형과 가맹사업자의 매출과의 관계에 관한 실증적 연구

• 영문명: An Empirical Study in Relationship between Franchisor's leadership style and Franchisee's revenue - Mediating Effect of Commitment and Moderating Effect of Motivation -
• 발행기관: 한국유통과학회
• 저자명: 양회창(Yang, Hoe-Chang) 이영철(Lee, Young-Chul)
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2009년 동계 국제학술대회, 115~135쪽, 전체 21쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.12.05

영문 초록

This study explores the relationships among franchisor's leadership style, franchisee's revenue, and commitment The main purpose of this study is when the causal relationship between leadership style and revenue to determine the mediating effect of commitment and when causal relationship between leadership style and commitment to determine the moderating effect of motivation. The results of the study show that franchisor's leadership styles are significantly related to franchisee's revenue. Although all leadership styles exhibit significant relationships with franchisee's revenue, only achievement oriented leadership style plays a significant role in the formation of franchisee's revenue. The level of franchisee's intrinsic motivation is significantly moderated between franchisor's supportive leadership style and commitment. It is also revealed that commitment exhibit complete or partial mediation effect in the relationships between franchisor's all leadership style and franchisee's revenue. Implications and future research directions are also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 가설 설정과 연구모형

Ⅳ. 실증분석

Ⅴ. 논의 및 결론

참고문헌

Abstract

키워드

leadership style commitment franchise motivation