학술논문
Factors Affecting Intention to Purchase Green Products in Vietnam
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Thi Kim Chi NGUYEN Dat Minh NGUYEN Van Thien TRINH Thi Phuong Diu TRAN Tuan Phong CAO
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.4, 205~211쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2020.04.30
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The study aims to assess factors affecting intention to purchase green products in Vietnam. The study employs samples from customers who have actually experienced green consumption in Vietnam. The samples were collected by convenient sampling methods. The survey obtained 206 responses with full information. The survey was conducted from October 2019 to January 2020. The measurement scale was a 5-point scale with 1- completely disagree and 5- strongly agree. This study employs factor analysis and structural equation modelling analysis. The results showed that the social and environment sustainability awareness have positive effects on altruism of customers who are interested in green consumption.
Altruism also has the same direction on green purchase intention. Besides, the attitude toward buying green and health consci ousness affects green purchase intention. At the same time, the altruism and attitude towards buying green products also influence positively on green purchase intention. Besides, the health consciousness positively affects attitude towards buying green products. The results show that the health consciousness has a negative impact on intention to purchase green products. The findings suggest that it is necessary to raise customers health consciousness, customers altruism from disseminating knowledge about environmental protection as well as society to enhance the green consumption in Vietnam.
목차
1. Introduction
2. Literature Review and Hypothesis
3. Research Method
4. Results
5. Conclusion
Reference
키워드
해당간행물 수록 논문
- Determinants of Accountants’ Loyalty Underlying Investment Management: Evidence from FDI Firms in Thanglong Industrial Park
- The Board Size and Board Composition Impact on Financial Performance: An Evidence from the Pakistani and Chinese’s Listed Banking Sector
- The Relationship between Brand Authenticity, Brand Equity and Customer Satisfaction
- The Effect of Liquidity Risks on the Relationship between Earnings and Stock Return on Jordanian Public Shareholding Industrial Companies
- Block Trading Based Volatility Forecasting: An Application of VACD-FIGARCH Model
- Determinants of Profitability in Commercial Banks in Vietnam, Malaysia and Thailand
- The Effects of Widening Daily Stock Price Limits on the Relevance between Audit Quality and Stock Return
- Impact of Exchange Rate Shocks, Inward FDI and Import on Export Performance: A Cointegration Analysis
- Factors Affecting Responsibility Accounting at Public Universities: Evidence from Vietnam
- Methodological Approaches to Estimation of Economic Growth and Sustainable Development: Kazakhstan’s Experience
- Contingency Model to Increase the Uptake of Higher Education Graduates in the Job Market
- The Two-Stage Least Squares Regression of the Interplay between Education and Local Roads on Foreign Direct Investment in the Philippines
- Career Competencies of Human Resource Development Practitioners
- Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists
- Rule of Law, Economic Growth and Shadow Economy in Transition Countries
- Impact of Destination Image and Satisfaction on Tourist Loyalty: Mountain Destinations in Thanh Hoa Province, Vietnam
- The Impacts of Empowerment on the Teamwork Performance: Evidence from Commercial Banks in Vietnam
- Customer Satisfaction at Tiki.vn E-Commerce Platform
- The Determinants of Blockholder Presence: Evidence from Korea
- Does Hedging with Derivatives Affect Future Crash Risk?
- Factors Affecting Students’ Decision to Select Private Universities in Vietnam
- Factors Affecting Intention to Purchase Green Products in Vietnam
- Impact of Information and Communication Technology on Economic Growth and Population Health in Malaysia
- Does Bribery Sand the Wheels? New Evidence from Small and Medium Firms in Vietnam
- Effects of Corporate Governance and Earning Quality on Listed Vietnamese Firm Value
- Does the Fit of Managerial Ability with Firm Strategy Matters on Firm Performance
- Does Competency, Commitment, and Internal Control Influence Accountability?
- The Impact of Capital Structure on Firm Performance: Evidence from Vietnam
- Determinants of Information Technology Audit Quality: Evidence from Vietnam
- Inter Vivos Transfers Based on Affection for Wealth Distribution Planning in Malaysia
참고문헌
관련논문
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!