Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy

• 발행기관: 한국유통과학회
• 저자명: Soo-Jung La Yooncheong Cho
• 간행물 정보: 『산경연구논집(JIDB)』Volume.10 No.1, 39~49쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.01.30

영문 초록

Purpose - Previous studies examined effects of sharing economy in the fields such as accommodation and automobile sector, while there are lack of researches in the field of skill-sharing economy. By classifying skill-sharing into general and special skill-sharing, this study explored effects of variables such as transaction utility, social utility, sustainability utility, emotional utility, economic utility, and trust utility, on attitudes, intention, satisfaction, and loyalty of demand (i.e., customers) and supply (i.e., providers) sides, potential, and actual customers. Research design, data, and methodology - Data were collected via both online and offline surveys. This study applied factor analysis and multiple regression analysis for findings. Results – Results show that utilities for general suppliers’ skill-sharing are significant than other cases. Among utilities, this study found that trust utility shows significant for the cases of special customers’, general suppliers’ and special suppliers’ potential skill-sharing. The results implies that trust is crucial in the transaction of the sharing economy. Conclusions – Enhanced managerial systems help resolve issues on the sharing economy. This study provides implications what are positive effects of skill-sharing economy and recommends proper establishment of the sharing economy.

목차

1. Introduction

2. Literature Review

3. Theoretical Background

4. Hypothesis Development

5. Methodology

6. Data Analysis

7. Results

8. Conclusion

키워드

Skill-sharing Economy Utility Factors Attitude Intention to Use Satisfaction