How to Utilize Sports Psychology for Better Customer Experience in Sports Retail Store as a Distribution Content Perspective

• 발행기관: 한국유통과학회
• 저자명: Dong-Ho SEONG
• 간행물 정보: 『유통과학연구(JDS)』제19권 제2호, 45~52쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

Purpose: Contemporary consumers are increasingly adopting public displays of their loyalty towards brands: consumer dedication surpasses loyalty in that they find various ways to show their devotion to their favorite brands. The purpose of the current study is to utilize sports psychology to improve customer experience in the sports shops. Research design, data and methodology: To investigate the purpose of the study and suggest the solutions, Epistemology methods were used to analyze the nature of knowledge and various forms of attaining knowledge. As such, epistemology asks questions such as “what are constitutes of valid knowledge?”. Results: This study figured out five theoretical results to suggest for practitioners in the sports retail shop based on prior research. According to the research, sports psychology can affect consumer buying behavior which builds upon specific demographics and their differentiating behavior. The results also show that males shop with specificity, while female consumers are likely to shop for pleasure. Men are also less frequent shoppers than women. Conclusions: Above all, this study concludes that a consumer decision-making study is vital in the sports retail business, and information about consumer decision-making can be an influential factor for sports retailers to increase their competitive advantage.

목차

1. Introduction

2. Literature Review

3. Method (Epistemology Positioning)

4. Theoretical Results

5. Conclusion and Discussion

References

키워드

Sports Psychology Customer Management Distribution Perspective