Effect of Market-Wholesaler System on Market Expansion, Retransaction Intention, and Recommendation Intention

• 발행기관: 한국유통과학회
• 저자명: Gye-Ho ROH Jong-Hyun YI Young-Sam CHO
• 간행물 정보: 『유통과학연구(JDS)』제18권 제5호, 99~109쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.05.30

영문 초록

Purpose: This study aims to develop and empirically analyze a research model in order to comprehend the relationship among the service quality of market-wholesaler system, re-transaction intention, and recommendation intention of forwarder. Further, we suggest new six factors reflecting the service quality of market-wholesaler system and highlight market expansion of forwarder as a mechanism in the relationship. Research design, data and methodology: The authors developed the new scales measuring the service quality of marketwholesaler system (i.e. trade price, price fluctuation, payment receipt, settlement period, trade information, and customer service) and conducted a cross-sectional survey for 439 forwarders in a wholesale market. And then we performed a series of path analyses to test hypotheses. The hypotheses are as follows. [H1] The service quality of market-wholesaler system will positively affect forwarders’ market expansion, [H2] Forwarders’ market expansion will positively affect their re-transaction intention, [H3] Forwarders’ market expansion will positively affect their recommendation intention, [H4] Forwarders’ re-transaction intention will positively affect their recommendation intention. Results: The results showed that all the six factors for the service quality of market-wholesaler system were positively related to market expansion of forwarders. There was a differential effectiveness in the six factors of the service quality. More specifically, the positive effect of customer service factor was the strongest on market expansion of forwarders. And the respective effects of trade price, price fluctuation, settlement period, trade information factors were followed in order. The positive effect of payment receipt factor was the weakest on market expansion of forwarders. Also, market expansion of forwarders was positively related to their retransaction intention and recommendation intention. Furthermore, market expansion of forwarders was indirec

목차

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2. 이론적 배경 및 가설설정

3. 자료수집

4. 분석결과

5. 결론 및 논의

References

키워드

Market-Wholesaler System Market Expansion Re-transaction Intention Recommendation Intention