화물유통 O2O 비즈니스모델에 대한 차주의 인식 연구

• 영문명: A Study on Trucker Recognition in Korean Cargo Distribution O2O Business Model
• 발행기관: 한국유통과학회
• 저자명: 구병모(Byung-Mo Coo)
• 간행물 정보: 『유통과학연구(JDS)』제15권 제2호, 79~90쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.02.28

영문 초록

Purpose - Cargo Distribution O2O Business Model is the form of business that connects the cargo and empty cargo-truck based on mobile online platform. In Korean cargo distribution market, FIN(Freight Information Network) is the only model that represents O2O Business Model. The purpose of this paper is investigating the recognition of driver who is the only source of income toward cargo distribution O2O Business Model, and based on the investigated recognition of trucker, suggesting strategic implication. Research design, data, and methodology - PESTLE methodology which is massive environment analysis, and 5 Forces Model when analyze the present and future of cargo distribution O2O business market of industrial structure analysis were used as investigation methodology. Also structured questionnaire was used for trucker’s recognition investigation. Based on collected 196 structured effective questionnaires organized with 26 questions were analyzed using statistics package. Results - 51.3% of responded driver is non-differentiated, deprofessionalize form that transport all types of cargo. 95.4% recognize cargo distribution O2O Business Model, FIN is needed, especially during back-hall(94.7%). As a payment method, monthly due is preferred(73%), but it is also needed to pay annual due and pay whenever cargo and cargo-truck are connected(24.5%). Trucker prefer FIN operation corporation which has rich supply(85.2%), and is liberal in supply in any domestic area(75.5%). Conclusions - First, 91% was the member of FIN, and 95% of non-member recognized FIN is needed. 83% of them has the intent to be the member of FIN. Second, besides of monthly due as payment method of FIN, 25% has positive recognition toward new payment method. The new payment method means paying annual due and pay whenever cargo and cargo-truck are connected. Third, because of information imbalance about the cargo and cargo-truck among, operators whose business goal is FIN, it was investigated that tran

목차

1. 서 론

2. 선행연구 고찰 및 화물유통 O2O 비즈니스 모델 현황 분석

3. 화물유통 O2O 비즈니스모델에 대한 차주의 실증 분석

4. 연구결과 및 시사점

키워드

Cargo Distribution O2O Business Model Trucker Recognition Online Platform Freight Information Network