소매유통업의 효율성 분석에 관한 연구

• 영문명: An analysis of retail business efficiency in Korea
• 발행기관: 한국유통과학회
• 저자명: 김순홍(Soon-Hong Kim) 유병국(Byoung-Kook Yoo)
• 간행물 정보: 『유통과학연구(JDS)』제12권 제4호, 23~30쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

Purpose - The purpose of this study is to analyze the efficiency of retail businesses by dividing domestic retailers into discount stores, super supermarkets (SSMs), and department stores. It suggests retail-business investment strategies by using data environment analysis (DEA) to analyze how input elements such as store area, parking lot area, number of employees, and sales management expenses for the convenience of customers positively affect business performance measurements such as sales and visiting customers per day. Research Design, Data, and Methodology - The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU). The study included 19 companies (five discount store DMUs, ten SSM DMUs, and four department store DMUs). Because the business elements and sizes of retail store DMUs used in this analysis are different, average per-store input and output variables were used. Data were collected from “The Yearbook of Retail Industry in Korea (2012).” DEA analysis was used to determine differences in efficiency among discount stores, SSMs, and department stores in terms of the business elements of each retail business. It was also used to determine what business elements were excessively invested in by comparing and analyzing efficiency by business elements using SPSS software’s ANOVA (Analysis of Variance). Results - The CCR and BCC efficiency analysis found that the efficiency of discount stores is low. We believe that the saturation state of discount stores is a major factor. The ANOVA analysis confirms the VRS hypothesis with a statistically significant difference among the three groups, based on an analysis confidence interval of 95%. CRS and SE were not found to be significantly different among the three groups. As for the post hoc test, which concretely shows differences by group, the Scheffe's multiple comparison analysis test foun

목차

Abstract

1. 서론

2. 이론적 배경 및 선행연구

3. 연구 방법

4. 분석 결과

5. 결론 및 시사점

References

키워드

DEA Analysis ANOVA Analysis Discount Stores Super Supermarkets(SSM) Department Stores