A Study on the Revitalization of Traditional Liquor Distribution: Focus on Social Enterprises

• 발행기관: 한국유통과학회
• 저자명: In-Sik Choi Sang-Youn Lee
• 간행물 정보: 『유통과학연구(JDS)』제11권 제2호, 11~21쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.02.28

영문 초록

Purpose – The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology – In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results – The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions – The central government, local governments, and merchants(the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

목차

Abstract

1. Introduction

2. Theoretical Discussions

3. Inactivation and Limitation

4. 4P Relationship Model and Cases

5. Summary

References

키워드

Traditional Liquor Traditional Market Social Enterprise Supports From Local Governments Korean Wine