빅데이터 분석을 활용한 해양관광 트렌드 분석

• 영문명: Study on Marine Tourism Trend Analysis Using Big Data: Focusing on Marine Tourism Policies after COVID- 19
• 발행기관: 한국해양관광학회
• 저자명: 하경희(Ha, Kyoung-Hee)
• 간행물 정보: 『해양관광연구』제14권 제1호, 1~1쪽, 전체 1쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.04.30

영문 초록

In the 21st century, the importance of the ocean is increasing around the world, and the interest and demand for marine tourism in Korea, which is surrounded by the sea on three sides, is increasing rapidly, and an increase in demand derived from the development of the marine tourism industry is predicted. Accordingly, the Ministry of Maritime Affairs and Fisheries announced measures to vitalize marine leisure tourism in May 2019. On the other hand, the formation of a new paradigm such as New Normal and Untact after COVID-19 is expected to bring the biggest change to the tourism industry. It is hoping for a type that focuses on natural scenery such as mountains and sea and accommodation facilities where you can relax/recreation. In addition, since COVID-19 hit the world, tourism trends different from those before COVID-19 have emerged, so it is necessary to check whether the existing marine tourism policy can meet the changed needs of marine tourists and contribute to the vitalization of marine tourism. Therefore, this study aims to present the direction of marine tourism policies that can satisfy the travel motivations and desires of marine tourists changed due to Corona 19 by using data analysis data from marine tourism related news in 2019 and 2020.

키워드

빅데이 빅데이터 코로나19 이전 해양관광 트렌드 코로나19 이후 해양관광 정책 Big Data Before COVID-19 Marine Tourism Trend After COVID-19 Marine Tourism Policies