한국 프랜차이즈 지속가능경영을 위한 자생적 동반성장 모형

• 영문명: Self Sustainable Win-Win Growth Model for Korea Franchise Corporate Sustainability
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 김인숙(Insook Kim)리상섭(Sang Seub Lee )
• 간행물 정보: 『한국프랜차이즈경영연구』제9권 제1호, 7~16쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.03.30

영문 초록

Purpose – The purpose of this study was to establish self sustainable win-win growth model for Korea franchise corporate sustainability and to suggest theoretical and practical implications for franchise management. Research design, data, and methodology – This study is based on literature review methodology. Result – The study suggested the ways of self sustainable win-win growth model for Korea franchise corporate sustainability. First, franchiors should strengthen requisite & specify in the contract, share information & strengthen transparency, and establish win-win management support system for control & autonomy balance. Second, franchises should develop CEO management competency & employee work competency, and establish recognition for Intellectual Property Rights Use. Third, franchisors and franchises should implement contract sincerely, strengthen Organizational Citizenship Behavior, and solve moral laxity. Forth, franchisors and franchises should establish trust and value with communication to make Creating Social Value. Fifth, franchisors and franchises should realize self sustainable social value for corporation and social community. To make this, franchsors and franchise should establish self sustainable win-win growth ecosystem with people, system, culture, innovation. Conclusions – First, Franchisors and franchises should distribute ‘Self sustainable win-win growth 2025 for Korea franchise corporate sustainability’ and ‘Self sustainable win-win growth model for Korea franchise corporate sustainability’. Second, Franchisors and franchises should change their perspective about franchise industry. Third, Franchisors and franchises should develop various training and development plans for franchise industry. Fourth, Franchisors and franchises should establish franchise performance certificate system.

목차

1. 한국 프랜차이즈 산업 시장 환경

2. 한국 프랜차이즈 시장 이슈

3. 프랜차이즈 성과 영향 요인

4. 프랜차이즈 지속가능경영을 위한 자생적 동반성장 모형

5. 결론

키워드

Franchisors Franchises Corporate Partnership Corporate Social Responsibility Creating Social Value Sustainable Management