가맹본부와 가맹점 사업자간 문제점 및 동반성장에 관한 연구

• 영문명: The Study of Win-Win Growth and Problems Between Franchisor and Franchisee
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 박상금(Park, Sang-Keum) 이강원(Lee, Kang-Won) 최용훼(Choi, Yong-Hwe)
• 간행물 정보: 『한국프랜차이즈경영연구』제6권 제2호, 31~49쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

ABSTRACT The purpose of this study was to propose a policy development plan for win-win growth between franchisor and franchisee by investigating success factors of win-win growth on the basis of the problems between franchisor and franchisee. There are many small scale franchise businesses in Korea that have not achieved an economy of scale compared to the developed countries. The conflicts between franchisor and franchisee have continued due to a lack of social trust which comes from an excessively high ratio of business failure and big firms’ expansion into franchise business, then again, the perception of relations between the topdog and the underdog causes many problems. As franchise is the industry based on common people that helps service industry advance and competitiveness of the self-employed improve, it needs to be activated as the higher value-added business by promoting establishment of business and strengthening foundation of related industry. A matter of mutual cooperation and win-win growth between franchisor and franchisee is important not only for the sound development of franchise industry but also for the stable growth of nation s economy. Thus, this study suggested a policy development plan for win-win growth between franchisor and franchisee by analyzing success factor of win-win growth based on the problems between franchisor and franchisee. The results of the study provide the important strategic way towards mutual growth and maintaining cooperative relationship between franchisor and franchisee in Korean franchise industry.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 가맹본부와 가맹점사업자의 문제점

Ⅳ. 가맹본부와 가맹점사업자 간의 문제점 해결과제

Ⅴ. 가맹본부와 가맹점사업자 간 동반성장 발전방안

Ⅵ. 결론

키워드

프랜차이즈 가맹본부 가맹사업자 동반성장 Franchise Franchisor Franchisee Win-Win Growth