DEA를 이용한 가정식사대용식프랜차이즈 매장 효율성 측정

• 영문명: Measuring Efficiency of HMR Franchise Restaurants Using DEA
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 최성식(Sung-Sik Choi) 우대일(Woo, Dae-IL)
• 간행물 정보: 『한국프랜차이즈경영연구』제6권 제1호, 1~20쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Home Meal Replacement (HMR) products are ready-to-eat or pre-cooked food products that are consumed at daily home. HMR market has grown rapidly due to societal changes: increases in female social activities, silver population, and one-person households. Consumption channels of HMR can be classified into take-out, delivery, and retail. In Korean HMR market, retail sector is largely growing, but companies are focusing their business on the home delivery sector. Moreover, franchise companies are expanding their areal coverage in the HMR market based on their multi-unit strategy. However, more research on the HMR market is needed as existing studies are limited in conceptualization, classification, and processed food from malls or home-shopping channels. Therefore, we conducted the efficiency analysis on Gukseonsaeng, one of franchises that applied the take-out channel, using DEA method. According to the research on 29 franchisees of Gukseonsaeng, 77.9% of input appeared inefficient for technical efficiency, while 53.3% of input appeared inefficient for scale efficiency. Thus, we found that franchises of Gukseonsaeng are structured in increasing returns to scale (IRS), so enhancing efficiency by expanding scales need to be implemented.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 실증분석

Ⅴ. 결론

키워드

가정식사대용식 프랜차이즈 효율성 자료포락분석 HMR: Home Meal Replacement franchise efficiency DEA: Data Envelopment Analysis