공중의 공공갈등에 대한 상황인식과 커뮤니케이션 행동에 관한 연구

• 영문명: A Study on the Public’s Recognition of Public Conflict Situation and their Communication Behavior: Focusing on the Case of Public Conflict in the Selecting Process of New Nuclear Plant Site
• 발행기관: 한국비교정부학회
• 저자명: 안치순(Chi-Soon An)
• 간행물 정보: 『한국비교정부학보』제21권 제3호, 111~136쪽, 전체 26쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2017.09.30

영문 초록

The purpose of this study was to investigate the effect of the public’s situation recognition regarding public conflict on their communication behavior by applying the situational theory developed in the field of public relations. This study focused on the case of public conflict in the selecting process of new nuclear power plant in Samcheok-si. This study selected 268 persons, community opinion leaders as a sample group and performed multiple regression analysis, K-means cluster analysis and one-way ANOVA using SPSS Win 22 Program. The results of this study are as follows. First, it show that there are significant differences in influence between situational variables(problem recognition, constraint recognition, involvement recognition) and communication behaviors(information seeking, information processing, information forwarding, information sharing). One thing to note here is that influence of involvement recognition factor on all communication behavior factors is far higher compared to other factors. Second, it show that there are significant differences in communication behaviors by the type of public based on the degree of situational recognition of public for public conflict. Namely, key point to note here is that the public with the high-involvement recognition for a particular issue is more likely to show proactive communication behavior compared to the public with the low-involvement recognition in general. Therefore, the government as a subject of public policy needs to consider customized and tailored public relations strategies based on public segments.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구의 검토

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 함의

참고문헌

키워드

공중 공공갈등 상황이론 상황인식 커뮤니케이션 행동 Public Public Conflict Situational Theory Situation Recognition Communication Behavior