선전과 이탈이 있는 복수 서비스 대기행렬모형에 대한 시뮬레이션 분석

• 영문명: Simulation Analysis for Multiple-Server Queueing Model with Advertising and Balking
• 발행기관: 한국시뮬레이션학회
• 저자명: 권치명(ChiMyung Kwon) 김성연(Seongyeon Kim) 정문상(Chung, Moon-Sang) 황성원(Sungwon Whang)
• 간행물 정보: 『한국시뮬레이션학회 논문지』제13권 제1호, 41~50쪽, 전체 10쪽
• 주제분류: 공학 > 기타공학
• 파일형태: PDF
• 발행일자: 2004.03.30

영문 초록

The purpose of this paper is to analyse the manager s policy to maximize the profit in a multiple-server queueing facility with a limited queue capacity. We assume that the level of advertizing effects on the arrival rate of customers to the facility. The model without word of mouth effect is assumed that the arrival rate is independent on the quality of service level. We estimate the service quality by the balking rate of customers from system. We extend this to the model with word of mouth effect . To achieve the maximum profit, the most important factor is the considerably high utilization of facility for both models. Given service rate, we should maintain an effective arrival rate to some extent. To this end, among the available options, an increase of advertizing effort is more desirable than reducing the fee if the service value of customers remains unchanged. We also investigate whether the variability of service time has a significant impact on determining the optimal policy. The cost of service variability is not so expensive as that in a single server model due to the reduced variability of service times in a multiple-server model.

목차

1. Introduction

2. Model with Balking and Advertising

3. Simulation Model

4. Discussion of Simulation Results

5. Conclusions

References

키워드

Multiple-Server Queueing Model Word of Mouth Effect Advertizing Balking Rate Optimal Policy