관광기반형 장소마케팅의 정부 간 파트너십에 관한 연구

• 영문명: A Study on Partnership between Governments in Tourism-based Place Marketing: Focused on Inbound Tourism Policy in Japan
• 발행기관: 한국지역개발학회
• 저자명: 전소라(Jeon, So-Ra) 정봉현(Jeong, Bong-Hyun)
• 간행물 정보: 『한국지역개발학회지』제32권 제3호, 147~163쪽, 전체 17쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2020.09.30

영문 초록

The purpose of this study is to establish the concept of tourism-based place marketing, and to present the policy roles of each of the local government and central-local government partnerships. First, tourism-based place marketing was defined as a process where a specific place creates place value through strategies that utilize their characteristics to attract tourists. The goal is to realize the overall development of the region. In the analysis of tourism-based place marketing as an example of Japan s tourism policy, five strategies were secured as follows: ① unique regional content and regional-finished tourist pattern are needed to improve regional competitiveness, ② the goal of tourism policy for regional activation needs to turn to sustainable and qualitative growth, ③ public role organizations and private resources are needed to carry out regional projects continuously and systematically(strategies of local government so far), ④ the government should recognize the importance of the tourism industry and respond systematically for inbound tourists, ⑤ improving regional accessibility should be considered in the context of the facilities and services of traffic and information(strategies of partnership between central and local governments so far).

목차

1. 서 론

2. 이론적 검토 및 분석틀 설정

3. 사례분석과 시사점 도출

4. 국내 관광기반형 장소마케팅의 전략적 방안

5. 결 론

참고문헌

키워드

관광기반형 장소마케팅 정부 간 파트너십 인바운드 관광정책 일본 Tourism-based Place Marketing Partnership between Governments Inbound Tourism Policy Japan