학술논문
Genre matters in determining success factors for online game service
이용수 14
- 영문명
- 발행기관
- People & Global Business Association
- 저자명
- Dong Hyun Lee
- 간행물 정보
- 『Global Business and Finance Review』Vol.25 No.1, 89~101쪽, 전체 13쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2020.03.30
4,360원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose: The purpose of this study is to highlight the importance of the game genres for identifying an online game’s success factors.
Design/methodology/approach: In this study, perceived enjoyment, ease of use and quality were suggested for probable success factors of online game service and then research model was developed to identify which factors are related with gamers’ satisfaction and continuance intention. The model was tested on three major genres of online game service, role playing game (RPG), real time strategy (RTS), and first person shooter (FPS), respectively.
Findings: The results showed that different online game genres were impacted differently by each element of perceived quality. The findings of this study highlight the importance of the game genres for discovering success factors of online game service.
Research limitations/implications: Data used in this study may not be representative of the population of online game users because the data were gathered only in South Korea. If the future study can replicate the results with the data from other countries, it can contribute more practically to the online game market.
Originality/value: This study contributes to both online game literature and genre theory by examining the relationships between success factors and satisfaction across various game genres. The empirical test results, which are meaningful not only for researchers but also for online game service providers, give evidence that each genre has different success factors.
목차
Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses
Ⅲ. Methods
Ⅳ. Results
Ⅴ. Conclusion and Discussion
해당간행물 수록 논문
- Genre matters in determining success factors for online game service
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- Understanding Innovative Information Systems (IS) Use of Frontline Employees in Hotels: Proactivity, Psychological Empowerment, Self-learning, and Service Quality Efficacy
- An Investigation of Korean Consumers Service Quality Perception of Imported Retail Services: Implications of Consumer Ethnocentrism
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