방문동기의 만족 영향관계에서 관여도 조절효과 －애완곤충경진대회 사례－

• 영문명: Motivation Influencing Visitor’ Satisfaction Moderating Effects of Involvement － Case of Insect Exhibition －
• 발행기관: 한국농촌지도학회
• 저자명: 김소윤(So-Yun Kim) 박해철(Haechul Park) 박덕병(Duk-Byeong Park) 김성현(Seonghyun Kim)
• 간행물 정보: 『농촌지도와 개발』27권 1호, 17~31쪽, 전체 15쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2020.03.30

영문 초록

The study aims to identify the moderating effects of involvement on satisfaction, recommendation, and revisit intention in insect exhibition. Tourism motivation and involvement are crucial factors influencing visitors satisfaction. Particularly, the study aim to examine the moderating effects on tourism involvement between tourism motivation and visitors’ satisfaction. Data were collected from 346 usable questionnaires among visitors of the pet insect competition. Results of a factor analysis yielded three dimensions of tourism motivation which are insect experience/learning, recreation/escape, and social and friendship. Hierarchical regression analysis indicates that insect experience/learning motivation and recreation/escape motivation influence visitors’ satisfaction, Results also show that visitors’ involvement has moderating effects on satisfaction. It was suggested that visitors’ motivation and involvement be considered in insect exhibition and events.

목차

1. 서론

2. 이론적 배경

3. 연구방법

4. 분석결과

5. 결론

키워드

insect exhibition visitors’ motivation satisfaction involvement