알래스카에 대해 한국인이 가지고 있는 인식

• 영문명: Korean Image Perceptions of Alaska: Implications for Tourism Marketing
• 발행기관: 한국외국어대학교 지식출판콘텐츠원 글로벌경영연구소
• 저자명: Brandon Walcutt
• 간행물 정보: 『글로벌경영연구』제21권 제1호, 61~83쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.08.30

영문 초록

Image has been shown to have a powerful influence on destination selection. This study was conducted with the specific goal of determining the destination images of Alaska as perceived by both Korean tourists and travel agents. Structured and unstructured information was collected to identify components of the image construct. The results showed that both groups possess the same image of the region that is contrary to what is promoted by the marketers of Alaska and an almost identical lack of destination knowledge. This study offers valuable direction to Alaska tourism officials and marketers to better promote the region to Koreans.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Alaska Tourism and the Korean Focus

Ⅳ. Data and Method

Ⅴ. Results of Estimations

Ⅵ. Traveler/Travel Agent-Data Comparison and Implications

Ⅶ. Conclusion

References