소셜 미디어 인스티튜션화와 이노베이션 패러다임 링크

• 영문명: Social Media Institutionalization and Innovation Paradigm Link
• 발행기관: 한국외국어대학교 지식출판콘텐츠원 글로벌경영연구소
• 저자명: 권태형
• 간행물 정보: 『글로벌경영연구』제23권 제2호, 41~56쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.08.30

영문 초록

The way people exchangeideas, information and knowledge is changing. media channels such asblogs, micro blogs, Youtube, Shareslides involved in this change is becoming increasingly important. The patterns emerging inmediaappear to resemble thosethat were identified in the adoption and diffusion of interactive technologies, in which adopters first learn to use a new technology, and then recognize its value. Thus this paper attempts to integrate the social communication network paradigm of Innovation field into the attitude paradigm of IT management field. Consequently, the integration suggests a new framework along with a set of insights and guidance to researchers and practitioners, in hopes to more realistically approach thisphenomenon(eg., enterprise 2.0) by using past rigorous findings.

목차

Ⅰ. 서론

Ⅱ. IT와 이노베이션 연구

Ⅲ. 인스티튜션화 경로

Ⅳ. 소셜 미디어 인스티튜션화 프레임워크(Institutionalization Framework)

Ⅴ. 결어: 소셜 미디어의 상황적 인스티튜션화

참고문헌