관광지에 대한 선택 속성 및 만족도와 관광객 행동의도 간 영향관계 연구

• 영문명: A Study on the Influences Among the Selection Attributes and Satisfaction for Tourist Attractions, and Behavioral Intention of Tourists: Case of Namwon Tourist Complex in Jeollabuk-do
• 발행기관: 한국지역개발학회
• 저자명: 김주진(Kim, Jujin) 신우진(Shin, Woojin)
• 간행물 정보: 『한국지역개발학회지』제32권 제1호, 143~166쪽, 전체 24쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2020.03.30

영문 초록

If the degradation of service quality and the deterioration of facilities occur, it could lead to a decline of tourism. Therefore, for revitalizing tourist attractions, it is necessary to manage them in a way that it has sufficient services and facilities. This study aimed to examine the relationship between the selection attributes of tourist attractions, the satisfaction with tourist attractions, and the behavioral intention of tourists in Namwon tourist complex where is the designated domestic tourist spot in south korea. Empirical analysis shows several results. First, there are six factors in the selection of tourist attractions: attractiveness, historical and cultural characteristics, programs, convenience, accessibility, and service quality. Second, The satisfaction of tourist attractions is related to a single factor. The behavioral intention is related to two factors: revisit intention and recommendation intention. Third, among the Selection attributes, attractiveness, accessibility, and quality of service have a positive effect on the satisfaction. Fourth, the satisfaction has a positive effect on the revisit and recommendation intention. To make the attractions in Namwon sustainable, it is necessary to manage surroundings of its attractions. In addition, it is important to prepare the method to enhance the accessibility for tourists who want to visit Namwon. Finally, educational support projects should be promoted to enhance the service quality of the workers in tourist attractions.

목차

1. 서 론

2. 이론적 고찰 및 선행연구 검토

3. 연구 설계

4. 실증분석 결과

5. 결론 및 시사점

참고문헌

키워드

관광지 선택 속성 관광지 만족도 관광객 행동의도 남원관광단지 Selection Attributes of Tourist Attractions Satisfaction with Tourist Attractions Behavioral Intention of Tourists Namwon Tourist Complex