태권도장의 평판과 서비스품질, 수련만족 및 고객충성도의 인과관계

• 영문명: Causal Relationship among Reputation, Service Quality, Satisfaction with Training of a Taekwondo Studio and Customer Loyalty
• 발행기관: 세계태권도문화학회
• 저자명: 김석태(Kim, Suk-Tae) 김중헌(Kim, Jung-Hun)
• 간행물 정보: 『세계태권도문화학회지』11권 1호, 65~84쪽, 전체 20쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2020.01.30

영문 초록

This research aims at empirically examining the structural relationship among reputation, service quality, satisfaction with training of a Taekwondo Studio and customer loyalty. Through the study, the following conclusions have been made. First, the reputation of the Taekwondo studios had a statistically meaningful influence on their service quality. Second, the reputation of the Taekwondo studios was proved to exert no statistically meaningful impact on the satisfaction with training. Third, the reputation of the Taekwondo studios hadn t affected the customer loyalty in a statistically meaningful way. Fourth, the service quality of the Taekwondo studios affected the satisfaction with training in a statistically meaningful way. Fifth, the service quality of the Taekwondo studios was proved to lay no effect on the customer loyalty in a statistically meaningful way. Sixth, the trainees satisfaction with training was concluded to influence the customer loyalty in a statistically meaningful way.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결 과

Ⅳ. 논의 및 결론

키워드

Taekwondo Studio Reputation Service Quality Satisfaction Customer Loyalty Causal Relationship