해양관광자원의 검색어 지수와 노출량 간의 관계

• 영문명: The Relationship between Search Word Index and Exposure Vlume for Marine Tourism Resources - Focused on Yeosu Marine Tourism Resources
• 발행기관: 한국해양관광학회
• 저자명: 이승현(Lee, Seung-Hyun) 하지영(Ha, Ji-Young) 박향자(Park, Hyang-Ja) 김덕현(Kim, Deok-Hyeon)
• 간행물 정보: 『해양관광연구』제12권 제2호, 9~18쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

To understand the influence relationship between online tourism search words and exposure volume of marine tourism, in this study, five marine tourism experts were formed, and they derived 10 items of search words for Yeosu marine tourism resources using Strategy Canvas analysis and ERRC action framework method. This study used Naver Datalab(datalab.naver.com) for the search word index and used Keyword Manager 2.0 for the exposure volume of search words. The collection period was set for one month from October 4(Friday) to November 3(Sunday), 2019, to secure mutual unity. A simple regression analysis was performed using SPSS 21.0 to analyze the relationship between the search word index and the search word exposure volume. To look at the results, for one month, the search words were high on weekends(Friday and Saturday), reflecting the characteristics of the trip destination on Friday and Saturday, and the exposure volume on the PC was highest in Yeosu trip, and that of Dolsan Bridge was the lowest. On the Mobile, Odongdo was found to be the highest and Dolsan Bridge was the lowest. The hypothesis was adopted because the effect of the search word index on the exposure was found to be statistically significant, and therefore, the index of the search words and the exposure volume of the search words were found to be correlated and mutually influenced. On the basis of this, this study suggested a promotion strategy of marine tourism city.

목차

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 연구결과

Ⅴ. 결론

키워드

여수 해양관광 소셜미디어 홍보전략 검색어 빅데이터 Yeosu marine tourism SNS promotion strategy search words big data