6차산업화 제품의 소비자 만족도와 구매의도에 관한 연구

• 영문명: A Study on the Consumers’ Satisfaction and Purchase Intention of the 6th Industrialized Products
• 발행기관: 한국지역개발학회
• 저자명: 홍승지(Hong, Seungjee)
• 간행물 정보: 『한국지역개발학회지』제31권 제5호, 161~178쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

The purpose of the study is to analyze the satisfaction and purchase intention of the 6th industrialized product users and find implications that can help to increase consumption of the 6th industrialized products. To this end, a survey was conducted on consumers who have purchased the 6th industrialized products, and bivariate probit and seemingly unrelated bivariate probit models were estimated. The results show that the awareness of the importance of agriculture, the subjective knowledge level of the 6th industrialized products, and the safety recognition of the 6th industrialized food are found to have a statistically significant effect on consumers’ satisfaction and purchase intention. The results imply that the promotion and the food safety improvement of the 6th industrialized products should be taken into account for developing the 6th industrialization policies.

목차

1. 서 론

2. 문헌적 고찰

3. 분석방법 및 자료

4. 분석결과

5. 요약 및 결론

키워드

구매의도 6차산업화 제품 이변량프로빗모형 겉보기무관이변량프로빗모형 Purchase Intention 6th Industrialized Products Bivariate Probit Model Seemingly Unrelated Bivariate Probit Model