Influence of Organizational Motivation on Performance of Aptdc Limited, Visakhapatnam Division

• 발행기관: 한국문화관광학회
• 저자명: Y.Venkata Rao B. Thrinadha Rao
• 간행물 정보: 『문화관광연구』제21권 제2호, 12~20쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

This paper attempts to identify the impact of organizational motivation on organizational performance in the APTDC Ltd., Visakhapatnam Division. The factors of organizational motivation consist of organizational culture, mission and incentives and whereas organizational performance consist of effectiveness, efficiency and relevance. Primary data has been collected from all the nine Andhra Pradesh Tourism Development Corporation (APTDC) Units in Visakhapatnam Division. About 362 employees were responded to the questionnaire and considered as sample size to this study. The data has been analysed by using SPSS 17. The result of correlation found a significant, positive and high correlation between organizational motivation and performance of organization. The regression analysis revealed that motivation explains a significant percentage of variability in organizational performance. Further the study explained the impact of organizational culture, mission and incentives on organizational performance.

목차

Introduction

Literature Review

Research Methodology

Data Analysis

Discussion of Findings

Conclusion

키워드

Organizational Motivation Organizational Performance Organizational Culture Incentives Effectiveness