Interaction Effects of Domestic Claims and Organic Claims on Willingness to Pay for Food

• 발행기관: 한국농업경제학회
• 저자명: Hanbin Lee
• 간행물 정보: 『농업경제연구』60권 3호, 199~217쪽, 전체 19쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

Using the data from the Consumer Behavior Survey for Food in Korea, this study examines whether domestic claims positively or negatively interact with organic claims in willingness to pay for food. Regression results support the hypothesis that domestic claims enhance willingness to pay for organic claims and vice versa. The positive interaction between domestic and organic claims is robust across food categories, including unprocessed food, processed food, food away from home, and school lunch.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Data: Stated Willingness to Pay for Domestic Claims, Organic Claims, and the Combination of the Two Claims

Ⅲ. Econometric Specification for Exploring the Relationship between Domestic and Organic Claims in Willingness to Pay

Ⅳ. Interaction Effects of Domestic and Organic Claims on Willingness to Pay

Ⅴ. Conclusions

References

키워드

stated willingness to pay organic domestic