금원산생태수목원 방문객의 관람만족도 구조모형분석

• 영문명: Structure Model Analysis on Visitors Satisfaction of Sightseeing in Mt. Keumwon Arboretum
• 발행기관: 인간식물환경학회
• 저자명: 김정민(Jung Min Kim) 허근영(Keun Young Huh)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제19권 제3호, 261~268쪽, 전체 8쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

As a part of research to improve the recreation and tourism of Mt. Keumwon, this study undertook a visitor survey and investigated a structure model analysis to evaluate visitors’satisfaction of sightseeing. In socio-demographic background, the 60 percent of visitors was male, the 71.3% was 40s age and over, and the 80.7% was resident in Gyeongsang-do. A theoretical model with measurement was designed to explore and deduce a structural equation model (SEM), which was developed with hypotheses and data from 150 questionnaires collected in 2013. The results supported that display quality has a significant and positive influence on satisfaction more strongly compared to the influence of convenient use, convenient use has a significant and positive influence on satisfaction, and also display quality has a very significant and positive influence on convenient use. The visitors tend to evaluate convenient use to be better as display quality increases.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. References

키워드

Confirmatory factor analysis Construction reliability Path diagram Structural equation model