소비자의 프리미엄 고춧가루 소비를 위한 인식 분석

• 영문명: An Analysis on Consumers’ Perceptions about Consumption of Premium Chili Powder
• 발행기관: 한국농업경제학회
• 저자명: 한재환(JaeHwan Han) 이용선(YongSun Lee) 송경환(KyungHwan Song)
• 간행물 정보: 『농업경제연구』60권 1호, 67~83쪽, 전체 17쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2019.03.30

영문 초록

The chili pepper is a staple agricultural product in dietary life and accounts of a great portion in the amount of agricultural production in Korea. The chilli pepper as an essential material item of foods is a highly sensitive product for consumer in terms of safety. In this article we examined consumers’ perceptions on pepper food, and explored their willingness to purchase and preferences toward both imported and chinese chilli pepper. The results show that there is a positive relationship between consumers’ purchase attitude of chinese chilli pepper or chilli powder and purchase amount for imported pesticide-free chilli powder. It is shown that experiences to purchase imported chilli pepper and chilli powder have a positive effect on purchase of imported pesticide-free chilli powder. As consumers are aware of a high price of chinese chilli powder, their purchase amount for imported pesticide-free chilli powder is evaluated low.

목차

Ⅰ. 서 론

Ⅱ. 데이터 및 분석모형

Ⅲ. 분석 결과

Ⅳ. 요약 및 결론

키워드

chili pepper purchase payment intentions chilli power consumers’ perceptions chinese pepper.