지역축제 서비스 품질의 방문객 만족 영향요인 － 기지시 줄다리기 축제 －

• 영문명: Factors Influencing Visitors Satisfaction in Local Festival － Case of Gigisi Folk Festival －
• 발행기관: 한국농촌지도학회
• 저자명: 신현배(Hyun-Bae Shin) 박덕병(Duk-Byeong Park)
• 간행물 정보: 『농촌지도와 개발』25권 4호, 199~210쪽, 전체 12쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

The concept of visitor satisfaction and service quality are notably tw o im portant concepts in m arketing. Tw o concepts are im portant in addressing theoretical as w ell as practical issue for m arketers and consum er researchers. The study aim s to identify the factors influencing visitor satisfaction in local folk festival. Data w ere collected from 432 residents of festival visitors through structured survey questionnaires. Results show ed that w hereas program contents and staff w ere m ore like positively to affect visitor satisfaction, accom m odation and am enity affected visitor satisfaction negatively. Therefore, in order to visitors satisfaction, practitioners and policy m akers need to develop program contents and staff ability.

목차

1. 서론

2. 문헌고찰

3. 연구방법

4. 연구결과

5. 결론

키워드

service quality visitor satisfaction Gigisi festival