How Does CEO Regulatory Focus Affect CSR? The Moderating Roles of Firm-and Industry-level Dynamism

• 발행기관: 한국윤리경영학회
• 저자명: 장영균 이승혜 오원용
• 간행물 정보: 『한국윤리경영학회 학술대회 발표논문집』2018년 춘계학술대회 발표논문집, 50~69쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.06.02

영문 초록

Despite the increasing attention to factors leading to corporate social responsibility (CSR), surprisingly little research has examined the roles of key decision maker’s psychological traits. Thus, this study specifically examines the effects of CEO’s regulatory focus (promotion vs. prevention) on CSR. Given that CSR is an outcome-uncertain investment requiring risk taking, we propose that CEOs with promotion focus are more likely to engage in CSR, whereas CEOs with prevention focus are less likely to engage in CSR. We further propose that such relationships will be stronger inconditions of high dynamism, under which any corporate investment could result in either big gains or big losses. Using a panel sample of U.S. firms for the years 2005 to 2011, we found that CEOs with promotion focus are more active inCSR engagement when there are high levels of industry- and firm-level dynamism. However, we did not find any moderating effects of dynamism on a CEO’s prevention focus and CSR.

목차

Ⅰ. THEORETICAL BACKGROUND

Ⅱ. HYPOTHESES DEVELOPMENT

Ⅲ. METHOD

Ⅳ. RESULTS

Ⅴ. DISCUSSION

Ⅵ. CONCLUSION

키워드

CEO Corporate social responsibility (CSR) Dynamism Regulatory focus