Uncertainty of Food Safety in South Korea: An Analysis of the Imported Food Items from China

• 발행기관: People & Global Business Association
• 저자명: Suk Bong Choia Jae Chul Choi
• 간행물 정보: 『Global Business and Finance Review』Vol.23 No.3, 38~48쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.10.30

영문 초록

We develop the model predicting consumer uncertainty about the imported food safety through the technological and behavioral lenses. The paper draws on multiple on-sight observations, interviews with representatives (experts, authorities and consumers) and review of prior literatures on food safety which depicts the sources of consumers’ uncertainty of the safety issues.We found that the technological capability and the intended behavior of the supplier influence the consumer’s factual and perceptual uncertainty. Our study contributes to food safety management and consumer behavior literatures by identifying the pivotal role of the technological capability and the intended behavior of the supplier for building the consumer’s factual and perceptual uncertainty of food safety.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Framework: Consumer’s Uncertainty of Imported Food Safety

Ⅲ. Qualitative Method: Multiple On-site Observations

Ⅳ. Analysis

Ⅴ. Discussion

References

키워드

food safety management consumer behavior imported food from China Perceptual and actual uncertainty