OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석

• 영문명: Organization Importance of OK Savings Bank Case Team: Case Study of TAW Model
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 도재수(Jae-Soo Do) 김경석(Kyoung-Seok Kim)
• 간행물 정보: 『아태비즈니스연구』제9권 제1호, 77~89쪽, 전체 13쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2018.03.01

영문 초록

Today, the sports teams are in a highly competitive environment where they don t know what may happen in the near future. While the front-runner teams suffer a serious slump, the teams in lower ladder stacks victories. This recent phenomenon proves that no team can secure the sustainable competitive edge over others. This is the time when a complete change of the mindset about the short-term competitive edge is needed. Therefore, we conducted the case study to the short-term competitive edges by selecting OK Savings Bank Rush & Cash volleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the Transient Advantage Wave which describes the five stages of Initiating-Promotion-UtilizationReconstruction-Withdrawal as a framework for the case study. Finally, we organized the results of the analysis and based on this result, we discussed the significance and the limitation of the short-term competitive edge that the sports team should pursue. This study contributed to the changes in strategies & tactics of various sports teams by suggesting the new strategy called short-term competitive edges that teams should utilize in order to get the best results in the sports league that has the strong quality of Time-based system.

목차

Ⅰ. 서론

Ⅱ. OK저축은행의 성장과정

Ⅲ. 이론적 배경 및 사례 분석

Ⅳ. 사례분석

Ⅴ. 결론

키워드

Pro-Volleyball Transient Advantage TAW King-Pin OCB Collective genius