태안관광지 여행제약요인에 대한 연구

• 영문명: Study on Travel Constraint Factors for Taean Tourist Area
• 발행기관: 융합관광콘텐츠학회
• 저자명: 이재형(Jae Hyoung Lee)
• 간행물 정보: 『융합관광콘텐츠연구』제4권 제1호, 43~51쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.06.30

영문 초록

The purpose of the study was to investigate the main factors of travel constraints for Taean tourist area based on the survey data from 149 University students are belonging to Seoul and Gyeonggi-do. By the data analyzing ,first the travel constraints factors for Taean tourist area were revealed six subfactors : tourist constraint, social constraint, immanent constraint, economic constraint, distant constraint, time constraint. Second regarding of the relation between the constraint sub factors and visit intention for Taean tourist area, social constraint factor was negatively influenced on visit intention, and immanent constraint was positively influenced on visit intention. The rest sub-factors were not significantly influenced on visit intention. Through the result, the author suggests that the marketer should newly create the various different types of leisure activity products for young generation, and should consider the solo tourism products were reflected in the recent trend for Taean Tourist area.

목차

1. 서론

2. 이론적 고찰

3. 연구설계

4. 조사결과

5. 연구결과 및 시사점

References

키워드

Travel Constraint Visit intention Taean Tourist Area