쌀 등급 표시에 대한 소비자 후생 분석

• 영문명: Estimating the Consumer Welfare of Grading Information : The Case of Rice
• 발행기관: 한국농식품정책학회
• 저자명: 이지용(Ji Yong Lee) 한두봉(Doo Bong Han) 이상현(Sang Hyeon Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 45권 2호, 255~275쪽, 전체 21쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2018.06.30

영문 초록

This study examines consumers’ value of rice-grade labeling information to identify the effectiveness of the new mandatory rice grading policy in October 2018. We capture consumers’ premiums for “super”, “good”, and “normal” grades before and after providing grade labeling information using a non-hypothetical random nth price auction. We then estimate consumers’ value of grade labeling information by comparing with market premiums. The results suggest that consumer value the provision of grade labeling information, with the highest value for the “super” grade. Given the grade labeling information, the additional detailed information about grade labeling does not affect consumers’ rice purchasing behaviors. The findings suggest that the rice-grading information is the important factor differentiating domestic rice, and it also provides consumers credible information on rice quality to make better informed purchasing decisions.

목차

Ⅰ. Introduction

Ⅱ. Empirical Methods

Ⅲ. Experimental Results

Ⅳ. Conclusions

References

키워드

Consumer Valuation Labeling Information Rice Grading Policy Non-hypothetical Experiment Experimental Auction