디지털 헬스케어 서비스 활성화를 위한 고객지향적 속성에 관한 탐색적 연구 :

• 영문명: An Exploratory Study on Customer-oriented Attributes for the Revitalization of Digital Healthcare Service : Using Interpretive Structural Modeling
• 발행기관: 한국IT서비스학회
• 저자명: 지대범(Daebum Ji) 최정일(Jeongil Choi) 김용희(Yonghee Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제17권 제1호, 105~119쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.02.28

영문 초록

The healthcare business is growing as a global core business because of the phenomenon of global aging, as well as in South Korea, skyrocketing health care costs accordingly, and changing the paradigm from treatment to the prevention-centered medical service. Especially, as the digital healthcare service stands out as a solution, major countries actively promote and support policies at the government level. Thus, this study will present attributes of a market-oriented service that would vitalize the digital healthcare service industry by investigating major attributes of the digital healthcare service. To analyze the relationships of the influences of attributes, this study used Interpretive Structural Modeling. As a result of literature research and ISM, this study can understand the eight basic attributes of the digital healthcare service (network scalability, context awareness, connection among information platforms, cost, trust, security, ease of use, usefulness) and analyze the relationships of the influences among the attributes. In addition, as this study finds some significant differences in Order Winner and Order Qualifier between the experts’ group (security) and the users’ group (trust, ease of use, usefulness), It provides meaningful implications for revitalization and promotion of digital healthcare service industry.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법

4. 연구 결과

5. 결 론

키워드

Digital Healthcare Service Interpretive Structural Modeling Order Qualifier Order Winner