제주 편의점 산업의 퇴출 결정요인 분석

• 영문명: Market Selection Effect on Convenience Store Market in Jeju
• 발행기관: 제주대학교 관광과경영경제연구소
• 저자명: 조장희(Janghee Cho) 강기수(Kisoo Kang)
• 간행물 정보: 『산경논집』Journal of Tourism & Industry Research, Vol. 38 No. 1, 23~28쪽, 전체 6쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.02.28

영문 초록

Purpose - This study examines the factors of exit from convenience stores in Jeju Island and examines whether the market selection process in which more inefficient companies are excluded from the market in order to improve market efficiency. And through some test for the market selection, we identify the key mechanism for the market growth. Research design, data, and methodology - The purpose of this study is to analyze the factor of the exit of convenience stores in Jeju by using the data of ‘Census on Establishments’ and ‘Economic Census’ of Korea National Statistical Office. And we matched two data through own business number. In the present study, whether the convenience store is withdrawn as a dependent variable is a variable having only values of 0 and 1, and is analyzed using a probit model. The explanatory variables in this study include labor productivity, the number of employees, the age of the business, and the background population. In this paper, labor productivity is a key variable to measure efficiency of firm and informs the selection criteria of local market. Results - The main result of this study is that, when considering only the convenience store market, the exit of convenience store according to market efficiency is relatively weak compared to the effect of overall retail store, but some short term results are statistically significant. In the subsample analysis using Jeju-si and Seogwipo-si, the market selection effect through the labor productivity is stronger in Seogwipo-si than Jeju-si. Conclusions - The market selection effect of efficiency reallocation in the convenience store market did not appear to be significant. The reason is largely as follows: First, Jeju is not yet mature enough to show competition in the convenience store market, and it means that Jeju is a still growing market. Second, since convenience stores are relatively competitive with other retail stores and local markets, the format competition between convenience stores and other retail stores may be more intense than competition in the convenience store market. Finally, there is a possibility that the reasons for exclusion due to the CEO, age, etc., which are not considered in this study, may be different from each other.

목차

Abstract

1. 서론

2. 편의점 산업의 현황과 선행연구검토

3. 연구설계

4. 제주 편의점 산업의 퇴출요인 분석

5. 결론 및 시사점

References

키워드

Convenience Stores Exit Market Selection