역사축제 속성, 지각된 가치, 고객만족, 재방문의도 간의 관계

• 영문명: The Relationship among Historical Festival Attributes, Perceived Value, Customer Satisfaction, and Revisit Intention : Focused on TongYoung Hansan Deachoup Festival
• 발행기관: 한국창업학회
• 저자명: 김기호(Ki Ho Kim) 신재익(Jae Ik Shin) 정기한(Ki Han Chung)
• 간행물 정보: 『한국창업학회지』제6권 제2호, 19~40쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

Local historical festival can provide opportunities for attendees to have memorable experiences and for local governments to induce new income into their economies through increased tourism. The purpose of this paper is to investigate the relationship among historical festival attributes, perceived value, customer satisfaction, and revisit intention and to provide the implications of tourism marketing related to Tongyoung Hansan Deachoup festival. The results of this study are as follows. First, attractiveness, convenience, and affinity of festival attributes affect positively perceived value except identity. Second, attractiveness and affinity affect positively customer satisfaction except identity and convenience. Third, perceived value affects positively customer satisfaction and revisit intention. Fourth, customer satisfaction affects positively revisit intention. Therefore, managers should develop festival attributes to enhance revisit intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 가설설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Historical Festival Attributes Customer Satisfaction Perceived Value Revisit Intention