Responsible Entrepreneurship, Nation Brand, and Public Policy

• 발행기관: 한국학술연구원
• 저자명: Sung Ho Choi Suk Jun Lim Joe Phillips
• 간행물 정보: 『Korea Observer』Vol 40, No 2, 369~392쪽, 전체 24쪽
• 주제분류: 사회과학 > 정치외교학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

In this paper, we test the relationship between companies’ “Corporate Social Responsibility” (CSR) and the national image of their “home” country. After situating this hypothesis within current CSR literature, we proceed to case studies of Korea’s country image among factory workers in Vietnam and China. A survey of local employees in small and medium-size Korean firms operating in China and Vietnam reveals casual evidence of the relationship between CSR and country image. The paper recommends policies for governments to improve their SMEs’ CSR in order to enhance the country’s image and, consequently, its global “soft power.”

목차

Abstact

I. Responsible Enterpreneurship and SMEs

II. The Status of CSR Research

III. CSR and Country Image

IV. Empirical Testing of CSR and Country Image

V. Conclusions

References

키워드

Corporate Social Responsibility National Brand Country Image Soft Power Small and Mediumsize Enterprises (SMEs) China Vietnam