메디컬 스킨케어 고객인식의 고객만족도에 미치는 영향

• 영문명: A Study of the Effect of Customer Awareness of Medical Skin Care on Satisfaction: A Experienced Subject of Medical Skincare
• 발행기관: 한국인체미용예술학회
• 저자명: 김선영(Seon Young Kim) 윤혜영(Hye Yung Yoon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제18권 제3호, 143~155쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2017.09.20

영문 초록

Since July 2000, the medical skin care service area has grown into a field of skin care, but as yet studies have been few. Most studies on medical skin scare have merely investigated its current status and there has been almost no study on those who have received medical skin care services. Therefore, this study conducted a questionnaire survey with a total of 252 women living in Seoul who are prior recipients of medical skin care services. The relationship between customer awareness of medical skin care services and their satisfaction was analyzed along with variables between beauty therapists’ trust and customer satisfaction. First, regarding general features, respondents’ awareness of medical skin care services was not significant. In terms of the selection of medical skin care services, a significant difference was found in doctor reputations and how current the medical facilities are. When asked about the advantages of medical skin care services, a significant difference was detected in ‘priority on improving skin conditions. As more consumers become aware of medical skin care services, consumer satisfaction increases. Therefore, the consumer levels of information or knowledge of medical skin care services had an effect on customer satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

메디컬스킨케어 고객인식 고객만족 Medical Skin Care Consumer Awareness Customer Satisfaction