A Study on the Competitive Strategy of a Shipbuilding Nation from Shipowner’s Perspective 1)

• 영문명: A Study on the Competitive Strategy of a Shipbuilding Nation from Shipowner’s Perspective 1)
• 발행기관: 한국해양비즈니스학회
• 저자명: 이경래(Koung-Rae Lee)
• 간행물 정보: 『해양비즈니스』제37호, 149~173쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.08.30

영문 초록

This paper reviews the recognition of shipping companies about the competitive factors of a shipbuilding nation. The recognition was measured by Analytic Hierarchy Process (AHP). The highly regarded factors could be competitive factors of shipbuilding industry for a shipbuilding nation. In selecting a shipbuilding nation for new orders, the shipping companies with strong financial status and market presence (Tier I companies) regard the competence of shipbuilder much higher (weight 0.669) than financing factors, i.e., commercial shipping finance (0.107) and ECA finance (0.224). As for the sub-criteria of shipbuilder, Tier I companies put emphasis on technology & quality of vessels (0.288) followed by contract price (0.194) and delivery (0.187). For competitiveness of a shipbuilding nation, a competition strategy should be a differentiation strategy focused on technology development and process innovation for the shipping companies with strong financial status and market presence. The differentiation strategy should be combined with cost leadership. ECA financing of a shipbuilding nation is to be a good supplementary factor to push its national shipbuilders a head of those in the competing shipbuilding nations.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

III. Research Methodology

Ⅳ. Modeling and Data Collection

Ⅴ. Discussion

Ⅵ. Conclusions

키워드

Shipbuilding Competitiveness Shipping Finance Export Credit Agency (ECA) AHP Shipbuilding Competitiveness Shipping Finance Export Credit Agency (ECA) AHP