소비자패널자료를 활용한 개별 소비자의 돈육 구입빈도, 구입부위 및 구입량 선택행위 분석

• 영문명: A Count-Discrete-Continuous Model Analysis of Pork Purchasing Behavior of Korean Consumers
• 발행기관: 한국농업경제학회
• 저자명: 권오상(Oh-Sang Kwon) 강혜정(Hye-Jung Kang) 서종석(Jong-Seok Seo) 조용빈(Yong-Been Cho)
• 간행물 정보: 『농업경제연구』55권 3호, 47~74쪽, 전체 28쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

This study estimates house hold’s demand for fresh pork cuts using a micro consumption data set in Korea. The choices for purchasing cut (=what), purchasing amount (=how much), and pur-chasing frequency (=how often) are modelled as inter related discrete, continuous and count data choice behaviors, respectively. The short-run and long-run own and cross price elasticities are estimated, and the imp acts of household characteristics are also analyzed. It is found that each cut has quite substantial cross as well as own price elasticity. The demand for belly which is the most popular cut in Korea is relatively inelastic in its own price change, but its impact on demand for other cuts is very high. Several cuts are normal while the others are inferior. Household size, age, family composition, housing type, purchasing sea son and time affect all the three interrelated choices. Our model is not based on a single coherent utility maximization process, but is more flexible than the popular marketing science research models based on the Hanemann’s dis-crete-continuous model.

목차

Ⅰ. 서 론

Ⅱ. 분석모형

Ⅲ. 자료 및 추정결과

Ⅳ. 요약 및 결론

키워드

Discrete-Continuous Model Count Data Micro Consumption Data Pork Demand