사설유도장 활성화를 위한 마케팅 전략

• 영문명: Developmental Plan for the Judo Gymnasium
• 발행기관: 호서대학교 기초과학연구소
• 저자명: 이성진(Lee, Seong Jin) 김영덕(Kim, Young Deok)
• 간행물 정보: 『기초과학연구 논문집』제10권 제1호, 111~121쪽, 전체 11쪽
• 주제분류: 공학 > 공학일반
• 파일형태: PDF
• 발행일자: 2002.12.30

영문 초록

Judo gym. is a place to train trainees with Judo. Its place provides people to live in humanity way and over come all kinds of social problems. Now days the need of developing the Judo training is necessity cause to increase the value of physical education. Therefore, the development of Judo gym/s method requires further research and this report is to meet that need. Establishing the Judo gym requires to follow the command of related laws. The content of law is about safety rules and facilities set up. The management of its place s purpose is to provide sociological and physical education way to meet the public benefit and make profit. Consequently, its place should be planned out according to the users need. Location and facilities should be carried out for the safe and comfort. The systemized and professionalized marketing strategy is very important in order to expand the Judo gym. The trainees and their parents should receive its gym s confidence through the counseling and furthermore, it needs to cooperate with the local community.

목차

Ⅰ. 서 론

Ⅱ. 사설유도장 시설차별화 전략

Ⅲ. 서비스 마케팅의 전략적 실천방안

Ⅳ. 사설유도장교육 전략

Ⅴ. 결 론