소비자의 식품구입행태 분석

• 영문명: An Analysis of Consumers’ Food Purchasing Behaviors
• 발행기관: 한국농식품정책학회
• 저자명: 손은영(Eun Young Son) 이계임(Kyei Im Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 36권 3호, 572~594쪽, 전체 23쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

The purpose of this study was to analyze consumers food purchasing behaviors. For this research, statistical data by the government and companies were reviewed, and the questionnaire was to asked 621 housewives who were responsible for food consumption for their family. Based on this survey, it was conducted to factor analysis, cluster analysis, multiple responses analysis, and cross tabulation analysis. According to these results, the trends of food consumption was health consciousness, high quality, diversification, convenience, and rationalization. The results indicated that these trends affected to the food consumption patterns. The results of rice and beef was affected to high quality, and vegetables and fruits were to the trend of health consciousness. The processed foods indicated to the trends of convenience and diversification. Also, the results showed that dining-out was affected to specialization, diversification, and rationalization. It is required to establish the strategies to enhance quality competitiveness considered to each characteristic, because consumer s preferences vary to food consumption patterns.

목차

Ⅰ. 서 론

Ⅱ. 소비자의 식품 구입패턴 도출

Ⅲ. 가정 내 식품 구입행태의 특징

Ⅳ. 외식 소비행태 분석

Ⅴ. 결 론

참 고 문 헌

키워드

Food Purchasing Behavior Food Consumption Trend Consumption Pattern