디지털 농산물유통의 기반구축 방안에 관한 연구

• 영문명: Strategies for Making Out the Basis of Digital Marketing in Agricultural Products
• 발행기관: 한국농식품정책학회
• 저자명: 김호 허승욱 장원석
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 28권 2호, 278~300쪽, 전체 23쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

Information technology(IT) has been applied to production and marketing activities of agricultural products; for instance digital agriculture, digital marketing, digital management and so on. Thus e-business or e-commerce has been recently managed in agricultural sector. Also, the government authorities(ministry of agriculture and forestry; MAF) have been making out the basis of digital marketing system in rural and urban regions. And they have aimed at framing the logistics systems like the standard bar-code, EDI(electronic data interchange) system, POS(point of sales), and SCM(supply chain management). Thus in this study, it is suggested strategies for making out the basis of digital marketing in agricultural sector. Both EAN-14 and EAN-128 should be introduced as the standard bar-code. But EDI and POS should be gradually drived forward because of new systems so much in agricultural sector. Informization education should be put in operation respectively for farmers and specialistic managers. And the legal and systematic articles should be revised in coincidence with the elements of digital marketing.

목차

Abstract

Ⅰ. 서론

Ⅱ. 디지털 농산물유통의 의의와 추진과정

Ⅲ. 디지털 농산물유통의 기반실태 분석

Ⅳ. 디지털 농산물유통 기반의 안정적 구축방안

Ⅴ. 결론

참고문헌

키워드

Agricultural Marketing Digital Marketing Bar-Code EDI System POS EAN