재활승마에 대한 잠재수요 추정

• 영문명: Estimation of Potential Demand for Therapeutic Riding
• 발행기관: 한국농식품정책학회
• 저자명: 최태길(Tae Kil Choi) 홍나경(Na Kyoung Hong) 임청룡(Qing Long Lin) 김태균(Tae Kyun Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 37권 4호, 663~677쪽, 전체 15쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study estimates potential demand for therapeutic riding. 159 consumers were sampled and surveyed to examine their preference on therapeutic riding. Both ordered logit model and ordered probit model were used to estimate. Based on estimated coefficients from the models, the results show that cost, income, and age are important factors in explaining potential demand for therapeutic riding. The results also indicate that the potential demand for therapeutic riding is sufficient. With the increase in personal income and in government subsidy for the cost, the potential demand for therapeutic riding will grow. The results of this paper may provide useful information in order to expand the market size of the therapeutic riding in Korea.

목차

Ⅰ. 서 론

Ⅱ. 분석모형

Ⅲ. 자 료

Ⅳ. 추정결과 및 해석

Ⅴ. 요약 및 결론

참 고 문 헌

키워드

Therapeutic Riding Potential Demand Ordered Logit Model Ordered Probit Model