의료관광 활성화와 중소병원의 재포지셔닝

• 영문명: The Revitalization of Medical Tourism and Repositioning of Medium-small sized Hospital
• 발행기관: 한국창업학회
• 저자명: 오재신(Jae Sin Oh) 정대율(Dae Yul Jeong) 정기한(Ki Han Chung)
• 간행물 정보: 『한국창업학회지』제11권 제2호, 69~90쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The purpose of this study is to examine that revitalization of medical tourism and repositioning of medium-small sized hospital. In this study, total of 212 survey questionnaire was distributed to medical tourists and finally 182 survey questionnaires were used to data analysis. The empirical researches are as follows. First, analysis of the differences in the characteristics of visiting motivation by tourists it was found that there is a significant difference in the average amount spent, age, number of visits. Second, results of multi regression analysis between the small and medium-sized hospital of image and attitude of the tourists, the diversity of services, physical environment, factors of employee services, giving the effect of the positive to the attitude of tourists while it was shown, accessibility and price associated factors were found to have no effect on the attitude of the tourists. Third, of tourist destination of city image, the results of analysis of the impact on the attitude of the tourists, it was found that the influence of the positive to the attitude of the emotional image and cognitive image all of the tourists. These findings suggest that medical tourism as a means for the future enabled small hospitals can play a big role.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설 설정

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Medium-small Sized Hospital Medical Tourism Hospital Image Image of Tourism Destination