모바일 서비스 플랫폼 신기술창업 사례 연구

• 영문명: A Case Study of Mobile Service Platform New Technology Start-up : Focused on TW Mobile
• 발행기관: 한국창업학회
• 저자명: 이윤상(Lee Yoon sang) 박선영(Park Sun Young) 김용재(Yong Jae Kim)
• 간행물 정보: 『한국창업학회지』제10권 제3호, 185~202쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

The size of the mobile market, as represented by the recent LTE and smartphone is growing worldwide. Consumers are more and more time consuming to access the Internet via mobile devices such as smart phones, tablet PC than PC. This study is consistent with this mobile market innovative mobile solutions and mobile platforms that provide innovative start-up technology company founded conducted a case study of the TW Mobile Corporation. Two key services in the Smart Calling and iCalling will be platform that enable mobile global start-up as well as mobile start-up type solution that can be easily launched abroad. The significance of this case study is that first, this results provide significant insight into the various mobile related research within mobile platform which will be rapidly completed future. Second this case study also shows the possibility as well as a concrete answer that soho-type start up can be aimed at the global market.

목차

Ⅰ. 서론

Ⅱ. 연구의 배경

Ⅲ. TW모바일(주) 창업 사례 연구

Ⅳ. 결론 및 논의

참고문헌

Abstract

키워드

Technology innovation Mobile start-up Mobile platform Global start-up