도시대표축제개발방향연구:

• 영문명: Study on the Developmental Strategy of Representative Festival: Centering on the City of Seongnam
• 발행기관: 융합관광콘텐츠학회
• 저자명: Hyun-Jung Park(박현정) Bo-Young Moon(문보영)
• 간행물 정보: 『융합관광콘텐츠연구』제2권 제2호, 25~40쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

This study is an exploratory study on the developmental strategy of representative festival for the city of Seongnam. The festival could create the economic effects and community culture. Thus we need to recognize the real substance of festival and community culture in the city. At this point, it needs to explore the present situation for festival in Seongnam and direction to the development of representative festival so that the citizen of Seongnam will elevate the quality of life and enjoy the cultural taste. To research this study, we investigated present festival situation and analyzed the festival contents, systems, and pros & cons. In addition, we interviewed focus group in festival related persons with structured questionnaires. With the exploratory investigation and the results of interview, we suggested that several political procedures, main body of operation, human resources utilization, festival contents, infra system and some PR & marketing strategies. The representative festival will lead city branding as well, therefore we suggested that Seongnam needs to develop the effective direction for the City branding with city brand slogans for successful representative festival..

키워드

Representative Festival Developmental Strategy Community Culture City Branding Seongnam City