크루즈 선사의 서비스 공급사슬 구축에 관한 연구

• 영문명: A Study on the Implementation of Service Supply Chain in Cruise Line Corporations
• 발행기관: 한국해양비즈니스학회
• 저자명: 최두원(Doo Won Choi)
• 간행물 정보: 『해양비즈니스』제34호, 135~158쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

The cruise product is characterized by high complexity, since it combines the characteristics of a typical maritime transport while offering the services of a luxury shore hotel to passengers. At present, cruise ship deployments are more than ever globally. As the Caribbean market is saturated, cruise lines are now opting to relocate some of their ships to the European and Asian market. Therefore, destination development, seasonality, redeployment, itinerary complexity and international passenger sourcing are some of the major considerations for the development of the supply chain of a cruise company. This study examines the complexity of service supply chain management(SCM) of Cruise Line Corporations. The study focused on three main goals: describing the key components of a cruise ship service supply chain and the key characteristics of the suppliers involved; and investigating the current chllenges for the implementing service SCM in the Cruise industries. Through the literature review and case study, this study identified the structure of supply chain of cruise line corporations and the cruise ship supply streams. The findings of this study have implications for the management of complex global service supply chains of emerging new corporations of Korea and current global large cruise companies.

목차

Ⅰ. 서론

Ⅱ. 선행 연구 검토

Ⅲ. 크루즈 선사의 서비스 공급사슬 구축 전략

Ⅳ. 크루즈 선사의 서비스 SCM 구축에 있어서의 과제

Ⅴ. 결론 및 시사점

참고문헌

Abstract

키워드

크루즈 선사 서비스 공급사슬 글로벌 소싱 Cruise Line Corporation Service Supply Chain SCM Global Sourcing